/* ================= TOKENS ================= */
:root{
  --white:#FFFFFF; --ivory:#FCFCFB; --mist:#FAFAF9;
  --sand:#F5F4F2; --sand-d:#E2DFDB; --line:#EAE7E4;
  --ink:#2B2622; --soft:#7C7670; --faint:#A8A29C;
  --wine:#B5121C; --wine-soft:#D0121B;
  --body:"Pretendard Variable",Pretendard,-apple-system,sans-serif;
  --pad:clamp(22px,5vw,84px);
  --sec:clamp(92px,11vw,175px);
  --max:1280px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{background:var(--white);color:var(--ink);
  font-family:var(--body);font-size:16px;line-height:1.8;letter-spacing:-.005em;overflow-x:hidden}
body::after{content:"";position:fixed;inset:0;z-index:2000;pointer-events:none;
  opacity:.025;mix-blend-mode:multiply;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.8' numOctaves='2'/%3E%3C/filter%3E%3Crect width='160' height='160' filter='url(%23n)'/%3E%3C/svg%3E")}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
::selection{background:var(--wine);color:#fff}
:focus-visible{outline:1.5px solid var(--wine);outline-offset:4px;border-radius:2px}
.wrap{max-width:var(--max);margin:0 auto;padding-inline:var(--pad)}

/* ================= TYPE ================= */
.h-hero{font-size:clamp(40px,8.6vw,150px);font-weight:800;line-height:1.0;letter-spacing:-.02em}
.h-hero .hl-white{color:#FFFFFF}
.h-hero .hl-red{color:#A80F1A}
.h-sec em{font-style:normal;color:var(--wine)}
.h-sec{font-size:clamp(26px,3.4vw,46px);font-weight:800;line-height:1.35;letter-spacing:-.02em}
.eyebrow{font-size:12.5px;font-weight:700;letter-spacing:.22em;text-transform:uppercase;
  color:var(--wine);display:inline-flex;align-items:center;gap:14px}
.eyebrow::before,.eyebrow.mid::after{content:"";width:34px;height:1px;background:var(--wine);opacity:.45}
.ko-lede{font-size:clamp(15px,1.1vw,17.5px);color:var(--soft);max-width:62ch;line-height:1.95}
.h-hero,.h-sec,.ko-lede{word-break:keep-all}
.center{text-align:center}
.center .ko-lede{margin-inline:auto}
@media(max-width:760px){.pc{display:none}}

/* ================= REVEAL / VEIL / MEDIA ================= */
.rv{opacity:0;transform:translateY(12px);
  transition:opacity .45s cubic-bezier(.19,1,.22,1),transform .45s cubic-bezier(.19,1,.22,1)}
.rv.on{opacity:1;transform:none}
.rv[data-d="1"]{transition-delay:.06s}.rv[data-d="2"]{transition-delay:.12s}
.rv[data-d="3"]{transition-delay:.18s}.rv[data-d="4"]{transition-delay:.24s}
.veil{position:absolute;inset:0;pointer-events:none;overflow:hidden}
.veil i{position:absolute;border-radius:50%;filter:blur(70px);opacity:.5;
  animation:drift 28s ease-in-out infinite alternate}
.veil i:nth-child(1){width:50vw;height:50vw;background:radial-gradient(circle,#F5F2EF,transparent 70%);top:-14vw;right:-12vw}
.veil i:nth-child(2){width:42vw;height:42vw;background:radial-gradient(circle,#F3F1EE,transparent 70%);bottom:-10vw;left:-14vw;animation-delay:-10s}
@keyframes drift{from{transform:translate(0,0) scale(1)}to{transform:translate(4vw,-3vw) scale(1.07)}}

.ph{position:relative;overflow:hidden;background:
  radial-gradient(120% 90% at 20% 10%,#F3F1EF 0%,transparent 55%),
  linear-gradient(165deg,#FAF9F8 0%,#ECEAE7 55%,#E2DFDB 100%)}
.ph img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;
  filter:saturate(.92) contrast(.97)}
.ph img[data-src]{opacity:0;transition:opacity 1s ease}
.ph img.ld{opacity:1}
.ph::after{content:"";position:absolute;inset:0;pointer-events:none;
  background:linear-gradient(180deg,rgba(253,252,250,.08),rgba(58,52,50,.05));mix-blend-mode:multiply}
.plx-in{will-change:transform;transform:translateY(var(--py,0)) scale(1.12)}

/* ================= IMG TREAT (세트 톤 통일) =================
   원색 유지 + 채도/대비 미세 보정으로 여섯 장을 한 세트로.
   클래스 하나 떼면 원본 복귀. 로고·서비스 캡처 이미지에는 적용 금지. */
.img-treat img{filter:saturate(.78) contrast(1.05) brightness(1.02)}

/* ================= PHOTO SLOT BRIEF BADGES ================= */
.slot-badge{position:absolute;top:14px;left:14px;z-index:6;display:none;
  flex-direction:column;gap:2px;max-width:min(320px,calc(100% - 28px));
  background:rgba(255,255,255,.78);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);
  border:1px solid rgba(181,18,28,.28);border-radius:14px;
  padding:9px 13px;text-align:left;pointer-events:none;line-height:1.5}
.slot-badge b{font-size:12px;font-weight:800;color:var(--wine);letter-spacing:.02em}
.slot-badge i{font-style:normal;font-size:11px;font-weight:500;color:#6d5052}
body.show-briefs .slot-badge{display:flex}

/* ================= HEADER ================= */
header{position:fixed;inset:0 0 auto 0;z-index:100;transition:background .5s,box-shadow .5s}
header.stuck{background:rgba(255,255,255,.92);backdrop-filter:blur(16px);box-shadow:0 1px 0 var(--line)}
/* 히어로 구간(비-stuck): 투명 배경 + 화이트 로고·메뉴 */
header:not(.stuck) .logo,header:not(.stuck) .logo i{color:#FFF}
header:not(.stuck) nav a{color:rgba(255,255,255,.85)}
header:not(.stuck) nav a:hover{color:#FFF}
header:not(.stuck) nav a::after{background:#FFF}
header:not(.stuck) .pill{border-color:rgba(255,255,255,.9);color:#FFF}
header:not(.stuck) .pill:hover{background:#FFF;color:var(--ink)}
.bar{display:flex;align-items:center;justify-content:space-between;gap:24px;
  height:82px;max-width:var(--max);margin:0 auto;padding-inline:var(--pad)}
.logo{font-size:22px;font-weight:800;letter-spacing:-.02em}
.logo i{font-style:normal;color:var(--wine)}
nav{display:flex;gap:clamp(16px,2.4vw,40px)}
nav a{font-size:13.5px;font-weight:500;color:var(--soft);letter-spacing:.02em;
  transition:color .25s;position:relative;white-space:nowrap}
nav a::after{content:"";position:absolute;left:0;right:100%;bottom:-6px;height:1px;
  background:var(--wine);transition:right .35s cubic-bezier(.19,1,.22,1)}
nav a:hover{color:var(--ink)}nav a:hover::after{right:0}
.pill{border:1px solid var(--wine);color:var(--wine);border-radius:999px;
  padding:10px 24px;font-size:13px;font-weight:600;letter-spacing:.04em;flex:none;
  transition:background .3s,color .3s}
.pill:hover{background:var(--wine);color:#fff}
@media(max-width:920px){nav{display:none}}

/* ================= HERO (full-bleed image) ================= */
.hero{position:relative;min-height:100svh;display:flex;flex-direction:column;
  justify-content:center;text-align:center;overflow:hidden}
.hero-media{position:absolute;inset:0;z-index:0}
.hero-media video,.hero-media img{position:absolute;inset:0;width:100%;height:100%;
  object-fit:cover;filter:contrast(1.07) saturate(1.08);
  animation:heroZoom 22s ease-in-out infinite alternate}
@keyframes heroZoom{from{transform:scale(1)}to{transform:scale(1.06)}}
/* 하단 25% 한정 — 국가 라인 가독용 그라데이션 */
.hero-media::after{content:"";position:absolute;inset:0;
  background:linear-gradient(0deg, rgba(0,0,0,.28) 0%, rgba(0,0,0,0) 25%)}
/* 밝은 하늘 위 화이트 타이포 가독용 최소 다크 스크림 — 텍스트 존 한정 */
.hero-media::before{content:"";position:absolute;inset:0;z-index:1;
  background:radial-gradient(75% 52% at 50% 48%, rgba(12,10,14,.30), transparent 82%)}
@media(prefers-reduced-motion:reduce){
  .hero-media video{display:none}
  .hero-media{background:url("../assets/img/hero-sunrise-poster.jpg") center/cover no-repeat}
}
.hero .wrap{position:relative;z-index:2;width:100%;padding-top:82px}
.hero-cities{position:absolute;left:0;right:0;bottom:28px;z-index:2;
  display:flex;justify-content:center;flex-wrap:wrap;gap:10px 32px;
  font-size:14px;font-weight:600;letter-spacing:.2em;color:#FFF;
  text-shadow:0 1px 3px rgba(0,0,0,.4)}
.hero-cities b{font-weight:800;color:var(--wine);letter-spacing:.2em}

/* ================= SECTION MARK (넘버 + 룰 + 라벨) ================= */
.sec-mark{display:flex;align-items:center;gap:14px}
.sec-mark b{font-size:13.5px;font-weight:800;color:var(--wine);letter-spacing:.08em}
.sec-mark i{width:44px;height:1px;background:var(--sand-d)}
.sec-mark span{font-size:12.5px;font-weight:700;letter-spacing:.22em;text-transform:uppercase;color:var(--soft)}
.center .sec-mark{justify-content:center}
.cases,.mkt,.cul{position:relative;overflow:hidden}
.cases-head,.case,.mkt-head,.mkt-grid,.cul-grid{position:relative;z-index:1}

/* ================= S3. TRUST ================= */
.trust{background:linear-gradient(180deg,var(--ivory),var(--white));padding-block:var(--sec)}
.trust-head{margin-bottom:clamp(46px,5.6vw,80px)}
.trust-head .h-sec{margin-top:22px}
.trust-head .ko-lede{margin-top:26px}

/* ================= S1. MANIFESTO ================= */
.manifesto{padding-block:var(--sec);background:var(--white)}
.manifesto-in{max-width:680px;margin:0 auto}
.manifesto-in p{margin-top:30px;font-size:clamp(15.5px,1.35vw,19px);
  line-height:2.05;color:#4A4644;word-break:keep-all;letter-spacing:-.01em}
.manifesto-in .eyebrow + p{margin-top:34px}
.manifesto-strong{font-weight:700;color:var(--ink)}

/* ================= S2. CASES ================= */
/* 포토 밴드 삭제 후 01→02 사이 여백 보정: 상단 패딩만 축소 */
.cases{padding-block:clamp(56px,6.5vw,104px) var(--sec);
  background:linear-gradient(180deg,var(--white),var(--ivory) 22%,var(--ivory) 78%,var(--white))}
.cases-head{margin-bottom:clamp(16px,2.2vw,30px)}
.case{display:grid;grid-template-columns:minmax(0,1.5fr) minmax(0,1fr);
  gap:clamp(26px,4vw,64px);align-items:center;
  background:var(--white);border:1px solid var(--line);border-radius:14px;
  padding:clamp(26px,3.6vw,56px);margin-top:clamp(20px,2.6vw,36px);
  box-shadow:0 30px 70px -52px rgba(58,52,50,.28)}
.case-label{font-size:12.5px;font-weight:800;letter-spacing:.18em;text-transform:uppercase;color:var(--wine)}
.case-sit{margin-top:16px;font-size:clamp(16.5px,1.7vw,22px);font-weight:800;
  line-height:1.6;letter-spacing:-.02em;word-break:keep-all}
.steps{margin-top:24px;list-style:none}
.steps li{display:flex;align-items:baseline;gap:14px;padding:6px 0;
  font-size:14px;font-weight:500;color:#4A4644;line-height:1.65;word-break:keep-all}
.steps li i{font-style:normal;font-weight:800;font-size:12px;color:var(--wine);
  flex:none;letter-spacing:.06em}
.case-result{margin-top:28px;font-weight:800;color:var(--wine);
  font-size:clamp(24px,3vw,42px);letter-spacing:-.02em;line-height:1.3;word-break:keep-all}
.case-result .rnum{font-weight:800;font-size:1.5em;line-height:1.15;letter-spacing:-.02em;white-space:nowrap}
.case-result small{font-size:.42em;font-weight:600;color:var(--soft);margin-left:8px;letter-spacing:0}
.case-sub{margin-top:10px;font-size:16px;font-weight:600;color:var(--ink);word-break:keep-all}
.case-cap{margin-top:12px;font-size:13.5px;font-weight:400;color:var(--faint);word-break:keep-all}
.case-chart{background:var(--white);border:1px solid var(--line);border-radius:14px;
  padding:clamp(16px,1.8vw,26px);width:100%}
.case-chart svg{display:block;width:100%;height:auto}
.case:nth-child(odd) .case-chart{order:-1}
.case-note{margin-top:10px;font-size:14px;color:var(--soft);word-break:keep-all}
/* 정지 상태에서 30% 그려진 채 시작 → 진입 시 나머지 드로잉 */
.case-chart .draw{stroke-dasharray:1;stroke-dashoffset:.7;
  transition:stroke-dashoffset 1.2s cubic-bezier(.4,0,.2,1) .35s}
.case.on .draw{stroke-dashoffset:0}
.case-chart .grow{transform-box:fill-box;transform-origin:50% 100%;transform:scaleY(0);
  transition:transform 1.2s cubic-bezier(.19,1,.22,1) .35s}
.case.on .grow{transform:scaleY(1)}
.case-chart .fadein{opacity:0;transition:opacity .5s ease 1.45s}
.case.on .fadein{opacity:1}
@media(max-width:880px){
  .case{grid-template-columns:1fr}
  .case:nth-child(odd) .case-chart{order:0}
}

.recog{margin:clamp(40px,5vw,60px) auto 0;max-width:640px;text-align:center;
  border-top:1px solid var(--line);border-bottom:1px solid var(--line);
  padding:clamp(22px,2.6vw,34px) 0}
.recog-label{font-size:11.5px;font-weight:800;letter-spacing:.22em;text-transform:uppercase;color:var(--wine)}
.recog-body{margin-top:10px;font-size:clamp(15px,1.4vw,17.5px);font-weight:700;
  letter-spacing:-.01em;word-break:keep-all}

/* ================= S5. MARKETS ================= */
.mkt{padding-block:var(--sec);background:linear-gradient(180deg,var(--white),var(--mist) 35%,var(--mist) 75%,var(--white))}
.mkt-head .h-sec{margin-top:22px}
.mkt-head .ko-lede{margin-top:26px}
.mkt-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(14px,1.8vw,26px);
  margin-top:clamp(48px,5.6vw,80px)}
.mcard{background:var(--white);border:1px solid var(--line);border-radius:180px 180px 14px 14px;
  padding:0;overflow:hidden;text-align:center;
  transition:transform .5s cubic-bezier(.19,1,.22,1),box-shadow .5s,border-color .5s}
.mcard:hover{transform:translateY(-8px);border-color:var(--sand-d);
  box-shadow:0 34px 60px -34px rgba(58,52,50,.22)}
.mcard-photo{position:relative;height:clamp(200px,17vw,250px);overflow:hidden}
.mcard-photo img{width:100%;height:100%;object-fit:cover;display:block}
.mcard-photo::after{content:"";position:absolute;inset:0;
  background:linear-gradient(180deg,rgba(43,38,34,0) 40%,rgba(43,38,34,.45))}
.mcard-photo figcaption{position:absolute;left:0;right:0;bottom:14px;z-index:2}
.mcard .cn{font-weight:800;font-size:clamp(24px,2.2vw,31px);letter-spacing:.02em;color:#FFF;
  text-shadow:0 1px 10px rgba(0,0,0,.35)}
.mcard .enm{font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;
  color:#FFF;margin-top:2px;opacity:.9;text-shadow:0 1px 8px rgba(0,0,0,.35)}
.mcard-body{padding:clamp(20px,2vw,28px) clamp(18px,1.8vw,26px) clamp(22px,2.2vw,30px);text-align:left}
.mcard dt{font-size:11.5px;letter-spacing:.14em;color:var(--faint);text-transform:uppercase}
.mcard dd{font-size:14px;color:var(--soft);margin:4px 0 14px;line-height:1.6}
.mcard dd:last-child{margin-bottom:0}
.mcard dd b{color:var(--ink);font-weight:600}
@media(max-width:980px){.mkt-grid{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.mkt-grid{grid-template-columns:1fr}.mcard{max-width:340px;margin:0 auto;width:100%}}

/* ================= BEYOND MARKETING (compact) ================= */
.beyond{padding-block:clamp(64px,8vw,120px);background:var(--white)}
.beyond-head h2{margin-top:16px;font-size:clamp(20px,2.2vw,30px);font-weight:800;
  line-height:1.4;letter-spacing:-.02em;word-break:keep-all}
.beyond-lede{margin-top:12px;font-size:14.5px;color:var(--soft);word-break:keep-all}
.beyond-grid{display:grid;grid-template-columns:repeat(3,1fr);
  gap:16px;margin-top:clamp(26px,3vw,40px)}
.bcard{border:1px solid var(--line);border-radius:14px;background:var(--white);overflow:hidden}
.bcard-thumb{aspect-ratio:16/10;overflow:hidden}
.bcard-thumb img{width:100%;height:100%;object-fit:cover;display:block}
.bcard-body{padding:16px 20px 18px}
.bcard:has(.bcard-logos){container-type:inline-size}
.bcard-logos{display:flex;align-items:center;justify-content:center;
  flex-wrap:nowrap;gap:clamp(8px,2.4cqw,12px);background:#FFF;padding:18px 10px}
.bcard-logos img{height:19px;height:clamp(15px,5.6cqw,22px);width:auto}
.bcard h3{font-size:15px;font-weight:800;letter-spacing:-.01em;line-height:1.5;word-break:keep-all}
.bcard p{margin-top:6px;font-size:13.5px;color:var(--soft);line-height:1.75;word-break:keep-all}
@media(max-width:900px){.beyond-grid{grid-template-columns:1fr 1fr}}
@media(max-width:640px){.beyond-grid{grid-template-columns:1fr}}

/* ================= S9. CULTURE ================= */
.cul{padding-block:var(--sec);background:var(--ivory)}
.cul-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.15fr);gap:clamp(40px,6vw,100px)}
.cul-copy .h-sec{margin:20px 0 26px}
.cul-copy > p{color:var(--soft);font-size:15.5px;line-height:1.95}
.values{margin-top:38px;border-top:1px solid var(--line)}
.values li{list-style:none;display:flex;gap:20px;align-items:baseline;
  padding:15px 0;border-bottom:1px solid var(--line);font-size:14.5px;color:var(--soft)}
.values li i{font-style:normal;font-weight:700;font-size:13px;color:var(--wine);flex:none;width:1.9em}
.job{border:1px solid var(--line);border-radius:14px;background:var(--white);
  padding:clamp(28px,3vw,40px);position:relative;overflow:hidden}
.job::before{content:"";position:absolute;top:-40px;right:-40px;width:180px;height:180px;border-radius:50%;
  background:radial-gradient(circle,rgba(58,52,50,.07),transparent 70%)}
.job .tag{font-size:12px;font-weight:800;letter-spacing:.18em;text-transform:uppercase;color:var(--wine)}
.job h4{font-weight:800;font-size:clamp(22px,2.3vw,30px);margin:12px 0 4px;letter-spacing:-.02em}
.job .kr{font-size:15px;font-weight:600;margin-bottom:14px}
.job p.desc{font-size:14.5px;color:var(--soft);line-height:1.9}
.perks{display:flex;flex-wrap:wrap;gap:8px;margin-top:22px}
.perks span{background:var(--ivory);border:1px solid var(--line);border-radius:999px;
  padding:7px 15px;font-size:12.5px;color:var(--soft)}
.rsteps{display:flex;align-items:center;gap:10px;margin-top:30px;flex-wrap:wrap}
.rsteps b{font-weight:700;font-size:14px}
.rsteps i{font-style:normal;color:var(--wine);opacity:.5}
@media(max-width:880px){.cul-grid{grid-template-columns:1fr}}

/* ================= CONTACT ================= */
.cta{position:relative;background:var(--white);padding-block:clamp(100px,12vw,180px);text-align:center;overflow:hidden}
.cta .wrap{position:relative;z-index:2}
.cta .h-sec{margin-top:24px}
.cta .ko-lede{margin:28px auto 0;max-width:46ch}
.cta-links{margin-top:clamp(40px,5vw,58px);display:flex;justify-content:center;gap:clamp(20px,4vw,54px);flex-wrap:wrap}
.cta-links a,.cta-links span{font-size:clamp(16px,1.6vw,21px);font-weight:700;
  position:relative;padding-bottom:6px;letter-spacing:-.01em}
.cta-links a::after{content:"";position:absolute;left:0;right:0;bottom:0;height:1px;background:var(--wine);
  transform:scaleX(.35);transform-origin:left;transition:transform .4s cubic-bezier(.19,1,.22,1)}
.cta-links a:hover::after{transform:scaleX(1)}
.cta-links span{color:var(--faint);font-weight:500;font-size:14px;align-self:center}

footer{border-top:1px solid var(--line);background:var(--ivory);
  padding-block:clamp(64px,8vw,110px) 56px}
.foot-top{padding-bottom:clamp(30px,3.6vw,44px);margin-bottom:clamp(26px,3vw,38px);
  border-bottom:1px solid var(--line)}
.foot-logo{font-size:clamp(28px,2.6vw,36px);font-weight:800;letter-spacing:-.02em}
.foot-logo i{font-style:normal;color:var(--wine)}
.foot-tag{margin-top:10px;font-size:12.5px;font-weight:700;letter-spacing:.22em;
  text-transform:uppercase;color:var(--wine)}
.foot-khidi{margin-top:16px;font-size:14px;font-weight:600;color:var(--ink);
  letter-spacing:-.01em;word-break:keep-all}
.foot{display:flex;flex-wrap:wrap;gap:26px;justify-content:space-between;align-items:flex-end}
.foot-biz{font-size:12px;line-height:2.1;color:var(--faint);letter-spacing:.02em}
.foot-cr{font-size:12.5px;color:var(--faint)}

@media(prefers-reduced-motion:reduce){
  *{animation-duration:.001ms!important;animation-iteration-count:1!important;transition-duration:.001ms!important}
  html{scroll-behavior:auto}
  .rv{opacity:1;transform:none}
  .plx-in{transform:none!important}
}